Plain-English guides for the numbers and documents.
Short, useful explanations built around the same assumptions as the free tools.
Margin versus markup: a worked example
Two useful percentages answer different questions. Here is how to keep them straight.
Read the guide 02How to price a product when transaction fees apply
Work backward from cost, percentage fees, a flat fee and a target contribution margin.
Read the guide 03What a discount does to contribution per sale
A discount changes revenue immediately while many costs stay exactly where they were.
Read the guide 04What to check before sending a quote or invoice
A short operational review catches more than another decorative template change.
Read the guide 05How to plan a billable hourly rate
Not every working hour is billable, and pretending otherwise can understate the needed rate.
Read the guide 06A bouquet-costing worksheet
Bring stems, packaging, paid preparation time and explicit assumptions into one recipe cost.
Read the guide